Online copywriting - why it's different to other media
Planning advice
for growing your online business
Many businesses use web designers to produce nice looking
sites, but miss the opportunity of producing a 'great' site. Why? Because
they transferred their brochure copy to the web,
hoping it would work - it doesn't.
The web is not another marketing medium like print or audio-visual. It's
a community of people with diversified interests - they're more
information-driven. It doesn't mean you can't sell to them. It just means
you have to modify your direct marketing approach.
Also, people navigate through information in a hopscotch way. Using hypertext
means our use of information resembles random thought patterns. This is
completely different from the sequential structure of printed information.
Online content has to be organised and written
to accommodate online behaviour - and that's where I come in.
My detailed web site reviews cover every aspect of optimising your online
content. They identify areas for improvement and provide a reliable platform
for new marketing projects.
For a friendly no-obligation chat
call me on 020 8441 7426
E-mail Francis at message-matters.com
Main website: www.message-matters.com
Looking for a good copywriter with reliable marketing skills
and business background?
If you have a marketing problem you need help with,
then give me a call on 020 8441 7426
and I'll do my best to help.
Francis Newman
UK copywriter
based in North London
For over 18 years I've been helping businesses
to build client relationships and generate
new sales.
I also write sales letters, direct
mail packages, product sales brochures, case studies, articles,
news releases, web pages, reports, instruction manuals, technical guides,
exhibition panels and other marketing projects.
I help small businesses
with marketing strategy,
campaign planning, design
and implementation.
This is useful to businesses
without a marketing director.
The following articles include many of the ideas and techniques
used in my work with clients.
Do
you walk your talk?
How information and knowledge can be used to build confidence, trust and
loyalty - your brand.
How
to avoid 'me-driven' copy
How to make your messages more genuine and convincing.
Building
confidence and trust
The key to long-term sales
and prosperity.
Tips
for effective selling
Here's a simple four-step method...
Motivating
people to buy
what they Want
How brand marketing helps make choices by reflecting people's desires...
What
you 'need' to know
about Wants and Needs
Using this simple method will increase your customer
responses.