A good marketing copywriter will transform your knowledge and skills into credible propositions for web and print campaigns.
Knowledge is what makes your expertise special. It's every lesson you've learned through your own experience and transformed into wisdom. Contrary to what people say, you can't pass on your knowledge to someone else - it's unique to you.
When you speak from your own experience you're accessing your knowledge, but the recipient receives it as information – not knowledge. If you quote something you've heard or read then you're passing on information - not knowledge.
Loving parents will always advise and guide their children as best they can.
But the child cannot receive their knowledge. They can only acquire knowledge through experience.
Experience can't be download from the web. It has to be won by living out the circumstances of your life.
The prize is wisdom.
an important asset in developing
your sales proposition