Do your messages look and sound like your rivals? Do you use jargon as a form of shorthand to communicate your expertise? If the answer is yes to one or all questions, then you’re likely to trigger preconceived ideas in your reader's mind and they'll switch off. Why? Because their opinion will be based on having heard similar statements before and they’ll assume you’re like other businesses.
You owe it to yourself to ensure your unique knowledge and skills command attention and demonstrate 'real' value. You worked hard to develop your expertise. So it's important decision-makers understand and value the contribution you can make to their business.
do you see a butterfly?
or do you see a creature of
Most of us worked for businesses or organisations before starting out on our own. In order to progress and be accepted, we had to assimilate the corporate culture and adopt their methods and practices.
We unconsciously take this imbedded conditioning with us to our new venture. It influences our outlook and hinders progress. Working with an experienced web copywriter can help you differentiate your services and develop your brand.
One of my skills is helping experts like you identify your hidden gems. Then I transform them into credible propositions.
Why do business professionals mimic their competitors?