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People often ask me this question.
One of the best examples I can give is a story I read about a
blind man begging in the streets of
New York City.
Sitting slumped against the railings with his head down and a
tin between his feet and a cardboard sign that read: "I'm
Blind" His tin contained a few pitiful coins as most people
passed by without a thought.
A copywriter on his way to work stopped and wrote a few words
on his sign, then carried on his way.
Moments later, people were dropping coins into his tin. Eventually
his tin was overflowing
with coins.
Curious, the blind man asked the next person to read his sign.
The stranger said "sure, it says:
It's a beautiful day and I'm Blind"
Enjoy your day :-)
Francis
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